Mercedes-Benz
Shiftography
MB Vans make hard work easier. To show this, we created the Shiftography - the world’s first typeface from real gear changes. Every letter came straight from the road.
Client: Mercedes-Benz Vans
Agency: Lukas Lindemann Rosinksi
My role: Creative Director & Copy
Shoutout: Sön Becker, Jan Hoffmeister
MAN
WoMAN wanted
The logistics industry is booming. But only 2% of truck drivers are women. With WoMAN Wanted, MAN addressed the gap - in print and on air.
Client: MAN Trucks
Agency: Accenture Song
My role: Creative Director & Copy
Shoutout: Felix Demand
Audi
Inspection Ad
A pre-owned Audi is quality in every part. A long copy doubled that standart. Can you spot the mistake? Click to enlarge.
Client: Audi
Agency: Kolle Rebbe
My role: Creative Director & Copy
Shoutout: Jan Hoffmeister
Audi
Radio campaign
Dogs are man’s best friend. But if that fails, there’s a second: an Audi with Pre-Safe.
Client: Audi
Agency: Kolle Rebbe
My role: Creative Director & Copy
Shoutout: Jan Hoffmeister, Fabi Frese
Campaign ‘Dog‘ ENG
Campaign ‘Dog‘ GER